At one time, people just used coin and paper cash to pay for goods and services. They managed their money by what was under their mattress or in their sock drawer. Banks came along and helped them safely store their money--turning cash into a number, rather than just a physical item. Checks changed point-of-purchase behavior, and credit card companies like American Express took things even a step further, truly making money just a number to be used and managed. They even gave instant loans (credit) and used points to reward certain behaviors with the card. AMEX has also been a leader in providing tools to help users analyze their spending and make budgets to monitor the movement of their money.
Intuit recognized the tide of people wanting to track their virtual money digitally. They innovated a common financial language so they could simplify the integration of multiple streams of data with Quicken--from your savings, checking and credit cards to investment accounts--for a complete picture of your financial wellness.
Mint.com recognized that there were still ways to make it even easier for all types of people to consistently track their complete financial picture. First, they did not require any physical software. Second, they made it as simple as entering your username and password for all of your various other online accounts, to load your data to Mint.com. Third, they automatically downloaded the data for you, for free (unlike Quicken), keeping it up to date even in times when you might be busy. Fourth, they improved the re-categorization of data, decreasing the re-coding burden on the user. Fifth, they made intelligent budget and planning recommendations based on your financial flows. And, finally, they made their own money off of referral fees for things that actually helped users--such as identifying a lower interest rate credit card.
With health, we are now on the verge of progressing beyond the era of physical cash. Each day, you and I eat, drink, move, sleep, breathe and destress (or at least, you should). You and I are exposed to environmental elements such as the sun, air and water each day. And many also medicate themselves on a regular basis-- be it doctor or self-prescribed.
Have you ever wondered why you have never left your primary care physician's office with a specific plan for what to eat, what to drink, how to move, how to sleep? CDC says that 70% of disease is preventable, so, you'd think your doctor would give you your unique and specific plan on how to do that. However, we all take these things for granted, as things we picked up in the womb, at birth or during childhood. Further, there is no ledger book for your health behaviors, to help you or your doctor make a plan. It is difficult to assess the short-term cause and effect of your lifestyle behaviors on your headaches, mood or heartburn, if you can't accurately understand the holistic picture of your lifestyle flows. It's difficult to prevent obesity, cancer or heart disease, if you're only partially aware of these complex multiple streams of inputs and outputs on your body.
We are in the early days of non-invasive digital lifestyle tracking, but the innovations are exciting. The arena of physical activity tracking-- from Nike/iPod to HopeLab, FitBit and Phillips accelerometers, it is clear that consumers are excited to explore their Movement data stream. Labs and Personal Health Records are also making it easier to track our 'outcomes' data, such as your cholesterol. Their are gaps in technology for tracking the Eating data stream, but numerous exciting products are on the horizon for that and all of the other critical lifestyle inputs and outputs. But, with all those credit cards and checking accounts and investment funds, people will need a Mint.com to track their health.
At first blush, people wonder if tracking all of this information is a good thing. At first, people asked a number of questions about Quicken and Mint.com (now both part of the Intuit family) as well. Will it be private and secure? Will it make me feel more guilty about my spending, more stressed and less carefree? Will it force me to be even more plugged-in and less focused on the world around me? Will they make me reliant on them and then charge me large fees?
People have had centuries to acclimate to the concept of tracking their wealth closely, but tracking every aspect health and lifestyle may still feel a bit more personal to people. As such, the same concerns people initially had about Mint.com are even more magnified in this arena, when moving beyond the small percentage of superusers-- such as fitness buffs or people in executive health programs.
Nonetheless, Intuit and Mint.com's experience can be instructive to the Health 2.0 communities innovating both the tracking tools and the platforms aggregating the data:
1) Privacy and security needs to be an early focus of any initiative to track and aggregate health streams. Rare stories of data leaks, 'identity theft' in the money world, will occur; if you're building a health tracking or data aggregator, just do everything you can to make sure the leaks didn't occur on your platform. Plus, HIPAA laws mandate some basic requirements you should be following from the start; ARRA, GINA and health reform legislation only strengthens those requirements.
2) The 'guilt' of tracking is a real cultural concern that requires creativity to address. The last thing we want is a society of people so glued to their contraptions and specific personalized plans that they lose their spontaneity, or capacity to use their own body to sense its own needs. It is critical for tracking, aggregator and recommendation/ planning tools to be adaptive, flexible and supplemental to our inherent senses.
3) Business models should never disincentivize early use of health tracking or aggregator tools. That would obviously defeat the social and business purpose of such tools. Health 2.0 entrepreneurs are taking cues from Google and Mint.com, to find ways to serve the needs paying customers who ultimately foot the bill for users that enjoy the services. For Google, it was advertisers. For Mint.com, is was financial institutions that paid referral fees when people switched to a more suitable financial product. Sometimes, advertising or referrals is not enough. Eventually, consumer apps, like Pandora or Hulu, are forced with questions about whether to charge for premium services. If the product is good enough and provides a value to people they can see, there will be a set of users that will pay for more features--as long as companies don't get overly eager and charge too much.
When it comes to your finances, knowing is half the battle. The same is true for your health, and it will be an exciting decade of reflection and insight into the way we truly live our own lives.
Showing posts with label wellness. Show all posts
Showing posts with label wellness. Show all posts
Thursday, December 17, 2009
Wednesday, December 16, 2009
New Moves: Culture of Wellness
Only 100 years ago, cars were rare, and people walked to and fro.
Only 75 years ago, the majority of the population were farmers, in the military, construction workers, homemakers and other laborers who were physical active throughout the day.
Only 50 years ago, more people played sports than watched them; more people went out dancing than watched Dancing with the Stars. And, less than 5% of kids were obese.
Only 25 years ago, most children had physical education and recess every day, along with life skills, home economics and health class. And today, thanks to truly impressive and enjoyable innovations from automobiles to TV to video games to manufacturing robots to professional sports and reality TV, we sit at a desk, drive, and we watch TV, for far more hours than we walk, play sports, or dance. So, we enjoy ourselves, but know that something is missing, and not quite right. And, we can barely defend ourselves: 75% of 17-24 year olds are ineligible for military service, according to the Washington Post. How do we continue to enjoy TV, automated labor, intellectual work and mechanical transport, while reinserting the movement our bodies and minds need back into our life?
What if you had a treadmill in your office? Would you walk and type? What if everyone had a treadmill in your office?
What if there were after work sports at your office. Would you play?
What if there were bars you could go to where instead of just eating, drinking and talking, or getting shy about getting on a dance floor, you could play night basketball, volleyball or flag football with music playing overhead?
If your kids wanted you to play outside with them, would you? Is it too cold? Is it too hot? Is it unsafe? Is the park too far away? Does your yard have killer groundhogs that keep you inside?
If you could take a job near your house, work from home, and move closer to work would you? Or, is the extra $20,000 in salary worth the extra $10,000 you pay in gas, car wear and tear and meals on the go, and the unquantifiable cost of your lost years of life or time with your friends in family you paid for your commute?
What if swing dancing made its second comeback? Would you do it (too shy?)? Or, do you have your own New Moves you want to show off? Go for it. We're not giving up all the gadgets that have made modern life easier and, at times, a lot of fun. But, your body has evolved to move, and needs to. In the the words of Reel 2 Real, I like to move it move it, You like to move it, so, move it.
Only 75 years ago, the majority of the population were farmers, in the military, construction workers, homemakers and other laborers who were physical active throughout the day.
Only 50 years ago, more people played sports than watched them; more people went out dancing than watched Dancing with the Stars. And, less than 5% of kids were obese.
Only 25 years ago, most children had physical education and recess every day, along with life skills, home economics and health class. And today, thanks to truly impressive and enjoyable innovations from automobiles to TV to video games to manufacturing robots to professional sports and reality TV, we sit at a desk, drive, and we watch TV, for far more hours than we walk, play sports, or dance. So, we enjoy ourselves, but know that something is missing, and not quite right. And, we can barely defend ourselves: 75% of 17-24 year olds are ineligible for military service, according to the Washington Post. How do we continue to enjoy TV, automated labor, intellectual work and mechanical transport, while reinserting the movement our bodies and minds need back into our life?
What if you had a treadmill in your office? Would you walk and type? What if everyone had a treadmill in your office?
What if there were after work sports at your office. Would you play?
What if there were bars you could go to where instead of just eating, drinking and talking, or getting shy about getting on a dance floor, you could play night basketball, volleyball or flag football with music playing overhead?
If your kids wanted you to play outside with them, would you? Is it too cold? Is it too hot? Is it unsafe? Is the park too far away? Does your yard have killer groundhogs that keep you inside?
If you could take a job near your house, work from home, and move closer to work would you? Or, is the extra $20,000 in salary worth the extra $10,000 you pay in gas, car wear and tear and meals on the go, and the unquantifiable cost of your lost years of life or time with your friends in family you paid for your commute?
What if swing dancing made its second comeback? Would you do it (too shy?)? Or, do you have your own New Moves you want to show off? Go for it. We're not giving up all the gadgets that have made modern life easier and, at times, a lot of fun. But, your body has evolved to move, and needs to. In the the words of Reel 2 Real, I like to move it move it, You like to move it, so, move it.
Life apps, not Health apps
A narrow band of people have traditionally invested time and money in their own health--before they get sick. A study done some time ago by Kaiser Permanente showed that nearly 25% of people are "Fix it" types. They believe that medicine can cure them, if and when they get sick. The bulk of people are Proactive in wanting to engage with the health system, in terms of knowing their doctor, but do only a fraction of what they could to live well. Only about 5% sought truly personalized wellness planning; typically, these were the type of people that could afford, and used, executive/ boutique care, personal training and made regular trips to Whole Foods. People developing "Health and Wellness" apps have often wondered why their tools have never taken off in the same way that search engines did... You have to eat, move, sleep, breathe, and destress every day, after all, and some have to medicate as well.
Understanding this challenge, newer Health 2.0 oriented social entrepreneurs are focusing their efforts more on daily life, rather than "health" or "wellness" or "disease." McDonald's understood a long time ago that consumers come to their stores for Taste, Convenience and Price--they used it to feed millions and build a fast food empire, while ignoring the health ramifications. Newer Life Apps and Life-oriented social enterprises will help people marry their daily preferences, social life and moods (tastes), their schedule and location (convenience), and their budget (price) with actions consistent with a healthy way of life. Finding the win-wins is primarily about recognizing the right information at the right time.
Understanding this challenge, newer Health 2.0 oriented social entrepreneurs are focusing their efforts more on daily life, rather than "health" or "wellness" or "disease." McDonald's understood a long time ago that consumers come to their stores for Taste, Convenience and Price--they used it to feed millions and build a fast food empire, while ignoring the health ramifications. Newer Life Apps and Life-oriented social enterprises will help people marry their daily preferences, social life and moods (tastes), their schedule and location (convenience), and their budget (price) with actions consistent with a healthy way of life. Finding the win-wins is primarily about recognizing the right information at the right time.
Wednesday, May 20, 2009
Ensuring inclusion of health education and healthy behavior facilitation in the Health Care Reform Bill
The introduction of the upcoming health reform legislation promises to include a strong set of reforms for building a new infrastructure for prevention and healthy lifestyles in the US. As the bill progresses, it will be critical to provide your support to maintain these prevention items in the legislation. Under duress to cut costs of the bill to pass large scale insurance and access reforms, investments in health education and children's wellness may suffer first. But, if we truly want to stem long-term costs by preventing obesity, chronic disease and suffering of the future, advocacy to prevent this, will be critical. There are a number of ways to maintain a focus on prevention and wellness in the legislation. Here, I focus on:
•Health and physical education (at least weekly education on healthy behaviors and understanding of the human body/ self awareness)
•Facilitation of sixty minutes of daily physical activity (recess, gym, sports) and healthy nutrition (breakfast, lunch, snacks)
Unlike previous measures, new legislation should specifically identify standards schools should follow and report on, such as fulfilling the CDC guidelines for physical activity.
------------Specific Language Suggested for the Bill------------------
Health and Physical Education, and Facilitation of Healthy Behaviors
All local educational agencies in a State must have a required, age-appropriate health education curriculum, and physical education curriculum, for all students in elementary schools, middle schools, and secondary schools, that adheres to national guidelines adopted by the Centers for Disease Control and Prevention (CDC) and State standards. This curriculum must provide the full amount of moderate to vigorous aerobic physical activity time recommended by the most current CDC guidelines--at present, sixty (60) minutes per day for children and teens. This can be achieved through a combination of recess, gym class, or participation in an after-school sport. In addition, all children must have access to healthy breakfast, lunch and snack options, where all foods- including competitive foods-- must adhere to Federal and State school nutrition standards. As part of this program, all children and teens must have a fair, equal, and significant opportunity to obtain a high-quality health education and physical education.
In creating such programs, each State must take the following factors into consideration:
(1) Academic and physical assessments, accountability systems, teacher preparation and training, curriculum, and instructional materials must be aligned with Federal and State standards so that students, teachers, parents, and administrators can measure progress against common expectations for student academic and physical achievement;
(2) Programs must meet the educational and physical needs of low-achieving or currently unfit children, particularly in our Nation's highest-poverty schools, obese and overweight children, limited English proficient children, migratory children, children with disabilities, Indian children, neglected or delinquent children, and young children in need of reading assistance;
(3) Programs must close the healthy behaviors knowledge gap between high- and low-performing children, especially the achievement gaps between minority and non-minority students, and between disadvantaged children and their more advantaged peers;
(4) Schools, local educational agencies, and States must provide, at a minimum, weekly education about healthy behaviors and the human body and daily access to and facilitation of healthy nutrition—including water, breakfast, lunch and snacks. Programs must promote schoolwide wellness reform and ensure the access of children to effective, scientifically based instructional strategies and access to and facilitation of healthy nutrition and physical activity according to comprehensive school wellness guidelines;
(5) Professional development opportunities must be made available to staff to elevate the quality of instruction and their own wellness training and opportunities for daily healthy nutrition and physical activity;
(6) All services under this title must be coordinated with each other, with other educational services, and, to the extent feasible, with other agencies providing services to youth, children, and families; and
(7) Programs must involve and train parents in encouraging and supporting a healthy and active lifestyle, including increased physical activity during and outside the school day, and nutritional eating habits in the home and at school.
-------------------------------------------------------------
In broader terms, additional measures that are pivotal to prevention and wellness reform:
•Tax on high-sugar/ non-nutritional drinks and snack foods. We recommend this also be applied to diet drinks given the latest data suggesting children that consume a high amount of these drinks have similar prevalence of obesity as those that drink sugar-added beverages
•Funding allocation for PE and Health Education teachers, and Health Education curriculum materials
•Increased funding for the Carol M. White PEP grant program to support supplies (activity equipment) and program innovations (SPARK, CATCH, Polar, Hop Sports, Sports 4 Kids, etc.) for Physical Education, Recess and Sports Teams
•Funding for piloting comprehensive in-school health clinics under Medicaid/ S-CHIP
•Improvements in the foods supplied under the free and reduced lunch program and/ or funding to support cooking training and alternative food suppliers, such as Revolution Foods
•A national health behaviors social marketing and incentive program led by CDC and an alliance of social enterprises (information on our Drive 2 Fitness program model is attached, We Can!, and the President's Fitness Challenge are other models)
•Funding allocation for sidewalk, park and playground development (DoT/ States)
•Decrease/ eliminate subsidies for corn used for high fructose corn syrup
•Funding allocation to help schools implement comprehensive school health (Cambridge Health Alliance/ Shape up Somerville/ Alliance for a Healthier Generation/ Fitness Forward School Playbook/ etc.)
Please make you're voice heard now. This will likely be the largest opportunity to revise the nation's approach to health care within the decade.
•Health and physical education (at least weekly education on healthy behaviors and understanding of the human body/ self awareness)
•Facilitation of sixty minutes of daily physical activity (recess, gym, sports) and healthy nutrition (breakfast, lunch, snacks)
Unlike previous measures, new legislation should specifically identify standards schools should follow and report on, such as fulfilling the CDC guidelines for physical activity.
------------Specific Language Suggested for the Bill------------------
Health and Physical Education, and Facilitation of Healthy Behaviors
All local educational agencies in a State must have a required, age-appropriate health education curriculum, and physical education curriculum, for all students in elementary schools, middle schools, and secondary schools, that adheres to national guidelines adopted by the Centers for Disease Control and Prevention (CDC) and State standards. This curriculum must provide the full amount of moderate to vigorous aerobic physical activity time recommended by the most current CDC guidelines--at present, sixty (60) minutes per day for children and teens. This can be achieved through a combination of recess, gym class, or participation in an after-school sport. In addition, all children must have access to healthy breakfast, lunch and snack options, where all foods- including competitive foods-- must adhere to Federal and State school nutrition standards. As part of this program, all children and teens must have a fair, equal, and significant opportunity to obtain a high-quality health education and physical education.
In creating such programs, each State must take the following factors into consideration:
(1) Academic and physical assessments, accountability systems, teacher preparation and training, curriculum, and instructional materials must be aligned with Federal and State standards so that students, teachers, parents, and administrators can measure progress against common expectations for student academic and physical achievement;
(2) Programs must meet the educational and physical needs of low-achieving or currently unfit children, particularly in our Nation's highest-poverty schools, obese and overweight children, limited English proficient children, migratory children, children with disabilities, Indian children, neglected or delinquent children, and young children in need of reading assistance;
(3) Programs must close the healthy behaviors knowledge gap between high- and low-performing children, especially the achievement gaps between minority and non-minority students, and between disadvantaged children and their more advantaged peers;
(4) Schools, local educational agencies, and States must provide, at a minimum, weekly education about healthy behaviors and the human body and daily access to and facilitation of healthy nutrition—including water, breakfast, lunch and snacks. Programs must promote schoolwide wellness reform and ensure the access of children to effective, scientifically based instructional strategies and access to and facilitation of healthy nutrition and physical activity according to comprehensive school wellness guidelines;
(5) Professional development opportunities must be made available to staff to elevate the quality of instruction and their own wellness training and opportunities for daily healthy nutrition and physical activity;
(6) All services under this title must be coordinated with each other, with other educational services, and, to the extent feasible, with other agencies providing services to youth, children, and families; and
(7) Programs must involve and train parents in encouraging and supporting a healthy and active lifestyle, including increased physical activity during and outside the school day, and nutritional eating habits in the home and at school.
-------------------------------------------------------------
In broader terms, additional measures that are pivotal to prevention and wellness reform:
•Tax on high-sugar/ non-nutritional drinks and snack foods. We recommend this also be applied to diet drinks given the latest data suggesting children that consume a high amount of these drinks have similar prevalence of obesity as those that drink sugar-added beverages
•Funding allocation for PE and Health Education teachers, and Health Education curriculum materials
•Increased funding for the Carol M. White PEP grant program to support supplies (activity equipment) and program innovations (SPARK, CATCH, Polar, Hop Sports, Sports 4 Kids, etc.) for Physical Education, Recess and Sports Teams
•Funding for piloting comprehensive in-school health clinics under Medicaid/ S-CHIP
•Improvements in the foods supplied under the free and reduced lunch program and/ or funding to support cooking training and alternative food suppliers, such as Revolution Foods
•A national health behaviors social marketing and incentive program led by CDC and an alliance of social enterprises (information on our Drive 2 Fitness program model is attached, We Can!, and the President's Fitness Challenge are other models)
•Funding allocation for sidewalk, park and playground development (DoT/ States)
•Decrease/ eliminate subsidies for corn used for high fructose corn syrup
•Funding allocation to help schools implement comprehensive school health (Cambridge Health Alliance/ Shape up Somerville/ Alliance for a Healthier Generation/ Fitness Forward School Playbook/ etc.)
Please make you're voice heard now. This will likely be the largest opportunity to revise the nation's approach to health care within the decade.
Saturday, May 16, 2009
Stimulus investment in the new, measured medicines of social entrepreneurs
During the presidential campaign, the Obama team laid out a thoughtful framework to initiate deeper reform of United States health care, promising to make insurance affordable and accessible to all, improve quality of care, lower costs, and promote prevention & public health. Elements of the plan are bold, such as the aim to establish a National Health Insurance Exchange and to “lower health care costs by $2,500 for a typical family by investing in health information technology, prevention and care coordination.” It appears the compromise between the House and Senate on the American Reinvestment and Recovery Plan will provide many of the dollars necessary to fuel a portion of Obama’s health plans, with $19 billion (B) for health information technology, $10B for biomedical research at NIH, $1.1B for comparative-effectiveness research on therapies, $1B for prevention and wellness, federal subsidies for health insurance under COBRA and $87B in additional federal funds for state Medicaid programs. A small portion of the $53.6B State Fiscal Stabilization Fund for education, $8.8B for high priority state needs, $13B for Title I, $12.2B for special education and $5B for state bonus grants for meeting education performance targets could also support health education. So now, as Kathleen Sebelius begins leading as the Secretary of Health and Human Services (HHS) and state governments step in to further guide the investment of these dollars, where will they find the innovative approaches with proven impact to redefine the established health care system? Two sources getting close attention are voices of community innovators and the measured results of social entrepreneurs.
Building on the spirit of the movement that elected Obama as President, his administration fostered the conduct of grassroots local and online Health Care Community Discussions through the end of 2008, asking American citizens to share their ideas on how to simultaneously improve care, reduce the 45 million uninsured and mitigate the 2.6 trillion dollar annual health care spend rate. The process helped the administration garner ideas, and a sense of the popularity of different approaches. But, proven programs are not only creative and popular; they have measured impact, and they are the fruit of those who are not just innovators, but social entrepreneurs.
Social entrepreneurs are social innovators that have brought their new idea to life through curious attention to the pain points of their stakeholders, and details of effective implementation. They have gone on to measure and improve their impact and reach over time. When social entrepreneurship groups like Ashoka and Skoll Foundation highlight organizations, they typically talk about non-profits and their leaders that serve constituents where there are market failures, such as in service, education, job training for the poor, human rights and international health. When people are asked to name a social entrepreneur, they often voice Wendy Kopp and Teach For America or Paul Farmer and Partners in Health. Why don't social entrepreneurs for the health of America immediately come to mind?
In American health care, insurance and event-based reimbursement has long been the primary mechanism used to address the market failures in caring for the sick. The system has snowballed once socially entrepreneurial hospitals and insurance, pharmaceutical, and device companies into blizzard drifts, now fighting to protect their rooted sources of revenue and financial stakeholders to avoid an avalanche this economic crisis. The work of these institutions is amazing, when you consider their roots, but, it is difficult for them to adapt to address the failures of US health care.
Reimbursement based on disease events, rather than overall outcomes, and consumers lacking price-sensitivity has led to our mountain of health care cost that has also increased the uninsured. It has also led to industries such as health information technology being fragmented and without uniformly adopted standards, and to a lack of long-term attention to prevention. Out of these failures are born a new era of diverse social entrepreneurs for health in the US.
Some of these entrepreneurs start non-profits focusing on children's right to play, be it enabling recess with Sports4Kids or playgrounds for all at KaBOOM!. Now, at the empowerment and suggestion of entrepreneurial health foundations like Robert Wood Johnson and the Clinton Foundation, they have found themselves as new champions for children's health and well-being. Other’s have a focus on health at their core. Peer Health Exchange is among the disciplined nonprofits funded by New Profit Inc., and is filling gaps in health education with rigorously trained college students teaching healthy decision making to teens in Chicago, San Francisco, Oakland, Boston and New York City. Barry Zuckerman, MD, chairman of pediatrics at Boston Medical Center, has long developed and mentored programs that foster child development and a healthy family environment, such as Reach Out and Read and Project Health. He and others have long recognized the tight alignment of child development and health, and these once small programs have blossomed into full-fledged non-profits with large-scale reach, and measurable health impact. But, entrepreneurs don’t have to start in new organizations. Sometimes social entrepreneurs start a new way of sharing health care financial information to empower consumer decision-making at a large Fortune 500 company like Intuit. Sometimes they work at a school of public health and develop, carefully measure and disseminate a health education curriculum for children's health, like Planet Health from Harvard. Sometimes, they come from a government agency like the CDC and develop innovative web tools like Body and Mind- BAM.gov.
Social entrepreneurs don’t need to work for non-profits, either. Ben and Jamie Heywood and Jeff Cole launched Patients Like Me as a for-profit company. Jamie and Ben's brother Stephen developed ALS in 1998. In response, Jamie, Ben and Jeff built an online community to help people with rare and deadly illnesses find medical answers and support from other patients. The early success of the service and promise of impact for other common chronic diseases allowed it to more successfully capitalize and grow as a for-profit- even without insurance reimbursement out of the gate. Patients Like Me is not alone; a whole new generation of Health 2.0 innovators are launching companies, and product lines within existing companies—both for-profit and nonprofit— to provide higher quality care at lower cost via tools for both individual consumers and health care providers (more examples at www.health2con.com). But, not all of these initiatives will substantially change our health care system, and investors, including the government, will need to partner wisely.
Bill Drayton, founder of Ashoka, has said “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” The question for the social innovator on the way to becoming a successful social entrepreneur is how to not only prove, but also efficiently scale their model to eradicate the problem they are fighting.
That may mean an IPO. It may mean government funding. Or, it may mean selling, giving or having the idea copied by another entity which can scale it—all of which can be a good thing when the metric is social impact. The question for the Obama Administration and Congress is, what innovative models to invest in and how to unify and scale them to improve quality, enhance prevention and realize the $2,500 in saving per family they have promised. David Gergen, Harvard's Director of the Center for Public Leadership, has said: “If you could unite the energy, ideals, and innovativeness of social entrepreneurs with the resources of government, you would have a powerhouse.”
If social entrepreneurs had once been shy about engaging in policy and politics, Congress and Obama seem to have opened the door for a new era of close interaction. In addition to the stimulus package, Obama supported the proposed Serve America Act, which specifically calls for the creation of a social innovation fund to support and scale the efforts of social entrepreneurs, a division of the Corporation for National and Community Service to administer such a fund and a White House office to coordinate interaction between the administration and social entrepreneurs. Obama’s commitment to internal and external collaboration, as evidenced by his hiring of a national Chief Technology Officer and efforts to coordinate activities across the executive departments, such as those between HHS and the Department of Education, will help foster the new synergies needed to realize the $2,500 saving per family on health care he’s promised.
In some ways, health care is already an industry that requires symbiosis between entrepreneurs due to detailed regulation and the large amount of health care dollars that are derived through the Center for Medicare and Medicaid Services, the National Institutes of Health and the Centers for Disease Control. While the prototypically successful “health social entrepreneur” may not be as obvious in this industry, the new era of health social entrepreneurs do have examples they can learn from, who have not only built social enterprises, but have scaled in collaboration with the government. Jeff Palmer, a former Ashoka Fellow, developed the Coordinated Care Network (CCN) to finance and efficiently deliver case management and medications to the uninsured, and semi-insured, in a number of US States. Its methods have generated health outcomes better than national averages. In order to scale the service, CCN participates in the Federal 340B contracted pharmacy program for HHS funding and access to lower cost medication; he has now dispensed 1.1 million medications to over 41,000 patients.
Looking back further in our history, a physician named Sidney Garfield, MD was struggling to get insurers to pay in a timely manner, and to bear the cost of some workers who had no insurance. So, he took the advice of engineer-turned-insurer Harold Hatch to have insurers prepay a fixed amount of funds per each patient up-front to improve his balance sheet and, according to the Kaiser Permanente website, “emphasize maintaining health and safety rather than merely treating illness and injury.” Today, Kaiser Hospitals have among the best health outcomes of any major care provider in the nation, but models like Kaiser still represent a minority of people in the US. Indeed, the federal government under President Nixon used the Kaiser model to spawn employer based insurance coverage. But, there was always a divide between the ideals of the social entrepreneur, Dr. Garfield and his constituents—working-class patients—with the actions of the government and lobby groups that led back to a system of delayed, event-based insurance reimbursement with lack of universal coverage. If Obama, Secretary Sebelius, Congress and the output of bills like the Serve America Act can hold true to their promise of citizen government and collaboration with the measuring social entrepreneurs, then previous mistakes will hopefully not be repeated. Even with the uncertainty of the economy, it is a hopeful time for building a new era of healthful living. If health innovators want to turn their ideas into implemented and measured models, they can turn to organizations like Echoing Green, New Profit, Omidyar Network, DBL Investors and Robert Wood Johnson Foundation for angel investment, social venture capital and evaluation funding. For proven social enterprises, scaling funds for non-profits has been limited to a few organizations like Sea Change, and it is a difficult climate for private equity support or an IPO. Fortunately, health innovation is among the centerpieces of Obama’s economic stimulus plan, with further health care reform legislation still planned, which will bring social entrepreneurs in health to their state capitals and Washington, DC.
And, there waiting for them are generations of social pioneers of policy, hungry for real change. Senator Kennedy, though fighting brain cancer, not only helped author the Serve America Act, he also stepped down from the Judiciary Committee noting: “As Chairman of the Senate Health, Education, Labor and Pensions Committee, I expect to lead a very full agenda in the [the 111th] Congress, including working with President Obama to guarantee affordable health care, at long last, for every American. This is the opportunity of a lifetime, and I intend to make the most of it.” Now, here before social innovators, entrepreneurs for health and policy makers, is the opportunity to change not one but many lifetimes.
Building on the spirit of the movement that elected Obama as President, his administration fostered the conduct of grassroots local and online Health Care Community Discussions through the end of 2008, asking American citizens to share their ideas on how to simultaneously improve care, reduce the 45 million uninsured and mitigate the 2.6 trillion dollar annual health care spend rate. The process helped the administration garner ideas, and a sense of the popularity of different approaches. But, proven programs are not only creative and popular; they have measured impact, and they are the fruit of those who are not just innovators, but social entrepreneurs.
Social entrepreneurs are social innovators that have brought their new idea to life through curious attention to the pain points of their stakeholders, and details of effective implementation. They have gone on to measure and improve their impact and reach over time. When social entrepreneurship groups like Ashoka and Skoll Foundation highlight organizations, they typically talk about non-profits and their leaders that serve constituents where there are market failures, such as in service, education, job training for the poor, human rights and international health. When people are asked to name a social entrepreneur, they often voice Wendy Kopp and Teach For America or Paul Farmer and Partners in Health. Why don't social entrepreneurs for the health of America immediately come to mind?
In American health care, insurance and event-based reimbursement has long been the primary mechanism used to address the market failures in caring for the sick. The system has snowballed once socially entrepreneurial hospitals and insurance, pharmaceutical, and device companies into blizzard drifts, now fighting to protect their rooted sources of revenue and financial stakeholders to avoid an avalanche this economic crisis. The work of these institutions is amazing, when you consider their roots, but, it is difficult for them to adapt to address the failures of US health care.
Reimbursement based on disease events, rather than overall outcomes, and consumers lacking price-sensitivity has led to our mountain of health care cost that has also increased the uninsured. It has also led to industries such as health information technology being fragmented and without uniformly adopted standards, and to a lack of long-term attention to prevention. Out of these failures are born a new era of diverse social entrepreneurs for health in the US.
Some of these entrepreneurs start non-profits focusing on children's right to play, be it enabling recess with Sports4Kids or playgrounds for all at KaBOOM!. Now, at the empowerment and suggestion of entrepreneurial health foundations like Robert Wood Johnson and the Clinton Foundation, they have found themselves as new champions for children's health and well-being. Other’s have a focus on health at their core. Peer Health Exchange is among the disciplined nonprofits funded by New Profit Inc., and is filling gaps in health education with rigorously trained college students teaching healthy decision making to teens in Chicago, San Francisco, Oakland, Boston and New York City. Barry Zuckerman, MD, chairman of pediatrics at Boston Medical Center, has long developed and mentored programs that foster child development and a healthy family environment, such as Reach Out and Read and Project Health. He and others have long recognized the tight alignment of child development and health, and these once small programs have blossomed into full-fledged non-profits with large-scale reach, and measurable health impact. But, entrepreneurs don’t have to start in new organizations. Sometimes social entrepreneurs start a new way of sharing health care financial information to empower consumer decision-making at a large Fortune 500 company like Intuit. Sometimes they work at a school of public health and develop, carefully measure and disseminate a health education curriculum for children's health, like Planet Health from Harvard. Sometimes, they come from a government agency like the CDC and develop innovative web tools like Body and Mind- BAM.gov.
Social entrepreneurs don’t need to work for non-profits, either. Ben and Jamie Heywood and Jeff Cole launched Patients Like Me as a for-profit company. Jamie and Ben's brother Stephen developed ALS in 1998. In response, Jamie, Ben and Jeff built an online community to help people with rare and deadly illnesses find medical answers and support from other patients. The early success of the service and promise of impact for other common chronic diseases allowed it to more successfully capitalize and grow as a for-profit- even without insurance reimbursement out of the gate. Patients Like Me is not alone; a whole new generation of Health 2.0 innovators are launching companies, and product lines within existing companies—both for-profit and nonprofit— to provide higher quality care at lower cost via tools for both individual consumers and health care providers (more examples at www.health2con.com). But, not all of these initiatives will substantially change our health care system, and investors, including the government, will need to partner wisely.
Bill Drayton, founder of Ashoka, has said “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” The question for the social innovator on the way to becoming a successful social entrepreneur is how to not only prove, but also efficiently scale their model to eradicate the problem they are fighting.
That may mean an IPO. It may mean government funding. Or, it may mean selling, giving or having the idea copied by another entity which can scale it—all of which can be a good thing when the metric is social impact. The question for the Obama Administration and Congress is, what innovative models to invest in and how to unify and scale them to improve quality, enhance prevention and realize the $2,500 in saving per family they have promised. David Gergen, Harvard's Director of the Center for Public Leadership, has said: “If you could unite the energy, ideals, and innovativeness of social entrepreneurs with the resources of government, you would have a powerhouse.”
If social entrepreneurs had once been shy about engaging in policy and politics, Congress and Obama seem to have opened the door for a new era of close interaction. In addition to the stimulus package, Obama supported the proposed Serve America Act, which specifically calls for the creation of a social innovation fund to support and scale the efforts of social entrepreneurs, a division of the Corporation for National and Community Service to administer such a fund and a White House office to coordinate interaction between the administration and social entrepreneurs. Obama’s commitment to internal and external collaboration, as evidenced by his hiring of a national Chief Technology Officer and efforts to coordinate activities across the executive departments, such as those between HHS and the Department of Education, will help foster the new synergies needed to realize the $2,500 saving per family on health care he’s promised.
In some ways, health care is already an industry that requires symbiosis between entrepreneurs due to detailed regulation and the large amount of health care dollars that are derived through the Center for Medicare and Medicaid Services, the National Institutes of Health and the Centers for Disease Control. While the prototypically successful “health social entrepreneur” may not be as obvious in this industry, the new era of health social entrepreneurs do have examples they can learn from, who have not only built social enterprises, but have scaled in collaboration with the government. Jeff Palmer, a former Ashoka Fellow, developed the Coordinated Care Network (CCN) to finance and efficiently deliver case management and medications to the uninsured, and semi-insured, in a number of US States. Its methods have generated health outcomes better than national averages. In order to scale the service, CCN participates in the Federal 340B contracted pharmacy program for HHS funding and access to lower cost medication; he has now dispensed 1.1 million medications to over 41,000 patients.
Looking back further in our history, a physician named Sidney Garfield, MD was struggling to get insurers to pay in a timely manner, and to bear the cost of some workers who had no insurance. So, he took the advice of engineer-turned-insurer Harold Hatch to have insurers prepay a fixed amount of funds per each patient up-front to improve his balance sheet and, according to the Kaiser Permanente website, “emphasize maintaining health and safety rather than merely treating illness and injury.” Today, Kaiser Hospitals have among the best health outcomes of any major care provider in the nation, but models like Kaiser still represent a minority of people in the US. Indeed, the federal government under President Nixon used the Kaiser model to spawn employer based insurance coverage. But, there was always a divide between the ideals of the social entrepreneur, Dr. Garfield and his constituents—working-class patients—with the actions of the government and lobby groups that led back to a system of delayed, event-based insurance reimbursement with lack of universal coverage. If Obama, Secretary Sebelius, Congress and the output of bills like the Serve America Act can hold true to their promise of citizen government and collaboration with the measuring social entrepreneurs, then previous mistakes will hopefully not be repeated. Even with the uncertainty of the economy, it is a hopeful time for building a new era of healthful living. If health innovators want to turn their ideas into implemented and measured models, they can turn to organizations like Echoing Green, New Profit, Omidyar Network, DBL Investors and Robert Wood Johnson Foundation for angel investment, social venture capital and evaluation funding. For proven social enterprises, scaling funds for non-profits has been limited to a few organizations like Sea Change, and it is a difficult climate for private equity support or an IPO. Fortunately, health innovation is among the centerpieces of Obama’s economic stimulus plan, with further health care reform legislation still planned, which will bring social entrepreneurs in health to their state capitals and Washington, DC.
And, there waiting for them are generations of social pioneers of policy, hungry for real change. Senator Kennedy, though fighting brain cancer, not only helped author the Serve America Act, he also stepped down from the Judiciary Committee noting: “As Chairman of the Senate Health, Education, Labor and Pensions Committee, I expect to lead a very full agenda in the [the 111th] Congress, including working with President Obama to guarantee affordable health care, at long last, for every American. This is the opportunity of a lifetime, and I intend to make the most of it.” Now, here before social innovators, entrepreneurs for health and policy makers, is the opportunity to change not one but many lifetimes.
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